At My Empire Casino, trust is built through transparency and uprightness myempires.ch. As a brand that hosts Swiss players, we take our responsibility earnestly: in how we entertain and in how we interact, promote, and partner. These Responsible Marketing Guidelines establish the standards we follow in Switzerland, making sure every message we disseminate demonstrates our commitment to compliance, consumer safeguarding, and ethical behavior. We invite all visitors to examine the principles that guide our licensing, affiliate relationships, and advertising activities.
Gambler Security and Ethical Gaming Integration
Responsible marketing does not stop once a player signs up. At My Empire Casino, every promotional interaction is crafted to reinforce safer play. After account creation, new Swiss players receive a brief interactive guide that explains how to set individual deposit, loss and wager limits. This guide is compulsory and cannot be bypassed by clicking a simple “accept” button; the player must actively scroll through and verify they grasp each option before the deposit function becomes available.
Throughout the player lifecycle, we use subtle pop‑ups that show real‑time activity. If our system identifies a significant increase in deposit frequency or a decline in balance over a short period, a gentle notification emerges, summarising activity and offering a direct link to cool‑off tools. These messages are presented positively, “Here is a quick snapshot of your play”, and never use accusatory language. We have discovered that this empathetic approach increases tool adoption by over forty percent compared to conventional warning banners.
We have also integrated responsible gambling messaging into our affiliate‑driven funnels. Affiliates are equipped with a standard widget that shows a live ticker showing average session length and community‑wide responsible gambling tool usage. While the data is anonymised, it acts as a social norming mechanism, subtly emphasising that taking breaks and setting limits is typical behaviour among Swiss players. This novel approach has garnered interest from academics researching harm‑reduction strategies in digital environments.
Self‑exclusion is the most powerful safety net we have. Swiss players can self‑exclude for periods extending from six months to five years with a single request, and we respect that exclusion across all My Empire Casino platforms, including mobile apps. During the exclusion period, we remove the player from all marketing databases and tell affiliates to stop any materials that might be delivered to associated identifiers. Re‑entry is never automated; players must complete a 24‑hour cooling‑off period and a mandatory call with our responsible gambling officer before their account is restored.
Partner Program Guidelines
Our marketing partners are an part of the My Empire Casino brand, and we require them to maintain the same responsible marketing ethos. Before approval, every future affiliate must complete a comprehensive application that features a website audit, a check of previous advertising materials and a signed statement confirming awareness with Swiss marketing sensitivities. We do not accept affiliates who run domains that could be mistaken with academic, official or mental‑health sites.
Once cleared, affiliates receive access to a library of pre‑reviewed banners, text links and landing pages. All assets are geo‑targeted, so a guest connecting from a Swiss IP address will only view promotions that conform with our Swiss guidelines. Affiliates are by agreement prohibited from modifying these materials without our written approval, and any alteration must be re‑submitted through our compliance portal. This zero‑tolerance strategy keeps https://kurier.at/chronik/oesterreich/cardcasinos-im-visier-das-poker-paradies-soll-trockengelegt-werden/135.881.356 our entire network aligned.
Our affiliate code of conduct establishes explicit dos and don’ts that every partner must observe:
- Always use age‑restriction overlays and “18+” badges on all promotional content visible to Swiss users.
- Always disclose the commercial nature of the relationship, using phrases such as “advertisement” or “sponsored” in a language easily comprehended by the local audience.
- Never indicate that gambling is a dependable source of income, a remedy for debt or a replacement for professional advice.
- Never aim communications through channels, forums or social media groups where minors are identified to congregate.
- Never utilize influencer marketing without our prior authorization, and only with individuals who clearly attract to an adult demographic.
Regular surveillance is a vital part of our compliance routine. We utilize automated crawlers that check affiliate sites weekly, highlighting unapproved changes, missing disclaimers or broken age gates. If a violation is detected, the affiliate is given a 48‑hour notice to fix the issue. Recurring or serious violations result in instant suspension of commissions and final removal from the program. We also retain n-tv.de the right to retain all generated commission for the billing period in which the violation occurred, a disincentive that reinforces the seriousness of our standards.
Our Promise to Ethical Marketing
We ground every decision in a clear, unifying promise: to market our services in a way that upholds the well‑being of our audience and the legal framework of Switzerland. This means we do not chase growth at the expense of vulnerable individuals, nor do we use tactics that could be perceived as aggressive or misleading. Our internal marketing policy is assessed quarterly by our compliance team, and we regularly train staff and partners on the latest regulatory expectations.
We see responsible marketing as a ongoing journey rather than a one‑time checklist. Every campaign, banner and affiliate link must pass a three‑step internal approval process that checks clarity, age‑appropriateness and factual accuracy. In practice, this means all visuals are free of imagery that could appeal to minors, and all bonus terms are shown with full transparency. We also maintain a dedicated Marketing Ethics Committee that meets monthly to review upcoming promotions against both Swiss norms and our own elevated standards.
Equally important is our commitment to listen. We diligently monitor feedback from Swiss players, industry watchdogs and affiliate partners. When concerns arise, we look into immediately and modify our approach. This feedback loop has already led to improvements such as more transparent wagering requirement disclosures on landing pages and the elimination of time‑limited pressure tactics. By putting accountability at the heart of our operations, My Empire Casino demonstrates that entertainment and ethics can indeed go hand in hand.
Legislative System in Switzerland
Switzerland’s gambling landscape is shaped by the Federal Act on Gambling, which came into effect in 2019 and is overseen by cantonal authorities and the Federal Gaming Board. While many provisions concentrate on land‑based establishments and the licensed online offerings of Swiss casinos, the law also establishes clear boundaries for marketing communications, especially those aimed at residents within the confederation. At My Empire Casino, we actively adhere to these principles, even though our international licence comes from a respected offshore jurisdiction.
We pay particular attention to the law’s emphasis on preventing excessive gambling and protecting minors. The Swiss legislator expects gambling advertising to avoid any suggestion that gaming can resolve financial problems, replace employment or enhance social status. In response, our copywriting guidelines expressly ban language that implies quick wealth, guaranteed wins or a luxurious lifestyle. Every promotional text we draft or approve is checked against a Swiss‑specific language filter that marks such expressions before publication.
Intercantonal coordination further shapes the requirements. Comlot, the intercantonal lottery and betting authority, and the ESBK have released joint recommendations on gambling advertising, including restrictions on broadcasting hours and digital targeting. Although these recommendations mainly target license holders under the Swiss regime, we have freely integrated their core principles. For instance, we never run programmatic ads during children’s programming windows on Swiss IP addresses and we avoid sports sponsorships that could reach under‑18 audiences in cantons with stricter rules.
Our legal department preserves an open channel with Swiss compliance experts, ensuring we keep track of legislative updates. Should Switzerland introduce a dedicated licensing framework for internationally operated online casinos, we will be ready to seek and adapt our marketing practices accordingly. Meanwhile, we keep operating with the highest regard for Swiss sovereignty and consumer protection, viewing regulatory alignment not as a burden but as a competitive differentiator that generates lasting loyalty.
Licensing and Supervisory Oversight
My Empire Casino possesses a complete gaming licence granted by the Government of Curaçao, one of the most established regulatory authorities for online gaming. This licence compels us to fulfill rigorous standards in the areas of anti‑money laundering, data protection, fair gaming and responsible marketing. We participate in annual audits conducted by independent testing agencies, and our random number generator is certified to provide truly random outcomes. These credentials constitute the technical foundation upon all our marketing claims rest.
While Curaçao provides the legal backbone, we have opted to add additional, jurisdiction‑specific controls on top. For our Swiss audience, this involves applying advertising rules that mirror, and in some cases go beyond, those required by Swiss law. We hold a dedicated Swiss compliance file that lists every affiliate partner, every promotional material and every media placement targeting the country. This file is refreshed in real time and is accessible for review by our internal audit team at any point.
We are convinced that a licence is only as credible as the people who uphold it. Our Head of Compliance, along with a team of four regional specialists, oversees all marketing activities linked to Switzerland. They have direct authority to suspend campaigns, terminate affiliate relationships and, if necessary, block access to players whose behaviour indicates harm. This operational independence secures that commercial pressures never override our duty of care.
Responsible Advertising and Marketing
Advertising in Switzerland requires a careful balance between brand visibility and social responsibility. We have developed a multi‑channel advertising policy that covers digital display, social media, email marketing, search engine placements and any future offline campaigns. Every piece of creative is built on the same basis: it must be factually accurate, must not romanticise gambling and must visibly carry the message “Play responsibly. 18+.” Our Swiss‑specific landing pages further build on responsible gambling tools at the point of engagement.
Our email marketing strategy employs a strict permission‑based model. We only reach individuals who have explicitly opted in, and every email features a single‑click unsubscribe link. Swiss subscribers obtain communications in either German, French or Italian, according to their language preference, and we categorise lists to avoid overlapping campaigns that could be perceived as excessive. We never transmit promotional emails on Swiss public holidays either, valuing family time and cultural values.
Social networks present specific challenges, and our strategy here is carefully cautious. We operate verified accounts on selected networks, but we avoid direct‑message promotions or unsolicited friend requests. Any sponsored post directed at Switzerland goes through a mandatory “pause and review” step, where our compliance team examines the creative against four criteria:
- Does the imagery steer clear of cartoonish imagery, bright neon colours or characters that could attract children?
- Does the copy include a clear responsible gambling reminder in the reader’s language?
- Are the ads directed at users who are demonstrably 20 years of age or older, adding a buffer above the legal minimum?
- Is the post geo‑fenced to exclude schools, playgrounds and addiction support centres within a 500‑metre radius?
Search engine marketing is another area where we exercise restraint. We target a curated list of Swiss‑relevant keywords that pertain to casino entertainment, but we deliberately avoid terms associated with financial distress, loan comparisons or addiction help. Our negative keyword list is updated monthly to include emerging queries that could be misinterpreted. When Swiss users tap our paid link, they are taken to a pre‑landing page that prominently displays age verification and time‑limit reminders before the main casino lobby is accessible.
Marketing deals themselves are organized to prevent impulsive conduct. Offers available to Swiss players feature extended validity durations, often 30 days or more, and we restrict the maximum claimable amount. Cashback and loyalty rewards are paid out as withdrawable cash rather than locked bonus funds, offering players genuine flexibility. We never ask for a deposit to access responsible gambling tools such as deposit limits, session timers and self‑exclusion; these protections are always free, always visible and enabled with a single click.
Frequently Asked Questions About Our Marketing Guidelines
In what way does My Empire Casino make sure its marketing adheres to Swiss cultural norms?
We employ a specialized Swiss market advisor who assesses every major campaign for linguistic nuance, imagery and timing. All materials are presented in German, French and Italian, and we refrain from themes that could be seen as incompatible with Swiss values, such as exaggerated luxury displays or intense urgency. We never run promotions during nationally observed moments of remembrance, and we refer to local calendars to ensure our advertising rhythm feels respectful rather than intrusive.
What occurs if an affiliate breaks the marketing rules?
Affiliates who break our code of conduct face immediate consequences. Our monitoring systems detect most infringements within 24 hours, and the partner is promptly notified. Minor, first‑time violations usually lead to a compliance warning and mandatory retraining. However, for more serious breaches, such as targeting minors, using unapproved claims or concealing the commercial nature of the content, we end the agreement immediately and irrevocably revoke all commission rights. We also notify egregious cases to the relevant advertising standards bodies in Switzerland.
Are there specific rules for Swiss‑language influencer partnerships?
Requirements for Influencer Content
Yes, influencer collaborations are subject to increased scrutiny. We demand that any influencer working in the Swiss market proves that at least 85% of their followers are aged 20 or older, validated by third‑party analytics. The influencer must post in their local language, include both a “Sponsored” label and an “18+” overlay, and avoid any live‑streaming during school hours. Before publication, the content undergoes our compliance team, and we retain the right to demand edits or cancel the partnership if the material does not meet our Responsible Marketing Guidelines.
Are Swiss players eligible for all the same promotions as other regions?
Swiss players receive a tailored selection of promotions that have been specifically approved for the market. While the core value of bonuses and loyalty rewards remains competitive, we adjust terms to align with Swiss consumer expectations, for example, offering longer validity and simpler turnover requirements. Certain mechanics, such as time‑limited “act now” bonuses with countdown timers, are removed for Swiss accounts because they conflict with our responsible marketing philosophy. Our localised approach ensures full compliance without diluting the fun.